As a UX researcher with a background in social science, I'm a pattern-seeker equipped with a broad understanding of human behavior and social interaction. As a lifelong learner, I'm on an unrelenting quest for understanding. And as a (former – for now, at least) world traveller, I'm as curious as I am resilient.

Now based in Berlin, Germany, I've lived in New York, Shanghai, Buenos Aires, Bangkok, New Delhi and Copenhagen. I grew up in Richmond, VA, USA.

When not at work, I'm probably practicing yoga and insight meditation, hut-to-hut hiking, reading, binging on podcasts and/or trying not to kill my houseplants.

Want to know more? View my CV →

Skills

Discovery/Foundational Research

  • (Remote) User & Expert Interviews

  • Survey Design

  • Contextual Inquiry

  • Competitive Analysis

  • Landscape Analysis

  • Stakeholder Interviews

  • Desk Research & Literature Reviews

Data Analysis, Synthesis & Reporting

  • Descriptive Statistics ​

  • Affinity & Empathy Mapping

  • Thematic Analysis

  • Grounded Theory Methodology

  • Jobs to be Done

  • Conceptual & Mental Models

  • Journey & Experience Mapping

  • Task Analysis​

  • User Personas

  • User Need (Insight) Statements

  • User Stories & Scenarios

Evaluative Research

  • (Remote) Usability & Prototype Testing

  • Heuristic Evaluation

  • Content & Accessibility Auditing

  • Preference, Click & A/B Testing

  • Card Sorting & Tree Testing

  • Website/Data Analytics

Research Operations

  • Research Planning

  • Participant Recruitment

  • Research Skills Training

  • (Remote) Workshops

  • Design & Research Sprints

  • Reports & Presentations

Design 

  • User Flows

  • Sitemapping

  • Wireframes & Prototyping

  • Design Thinking Methods

Tools

  • Pen & paper

  • Miro, Mural

  • Airtable, Notion, Slack, Trello

  • Keynote, PowerPoint

  • Word, Excel, Google Docs & Sheets

  • Sketch, InVision, Balsamiq

  • Basic HTML/CSS

  • Lookback, Usability Hub, Optimal Workshop, Maze

  • Google Analytics & Search Console

  • Zoom, Google Meet, Skype

  • Typeform, Google Forms

  • Otter.ai, Temi

Copyright © 2020 Jessica Leong Cohen

Built in Berlin-Neukölln • Impressum