As an academic-turned-UX researcher, I'm equipped with an eye for detail, data, and accuracy. As a design thinker and former marketer, I deliver insights, recommendations, and strategies that meet user as well as organizational needs. And as a (former) world traveller, I'm as curious as I am resilient.

Now based in Berlin, Germany, I've lived in New York, Shanghai, Buenos Aires, Bangkok, New Delhi, and Copenhagen. I'm originally from Richmond, VA, USA.

When not at work, I'm probably practicing yoga and insight meditation; hut-to-hut hiking; reading fiction and studying up on human behavior; binging podcasts; and/or trying not to kill my houseplants.

* Master of Public Policy, Hertie School; MA Social Sciences, University of Freiburg

I'm a critical thinker, lifelong learner, perpetual optimist, and trained social scientist* on an unrelenting quest for deeper understanding.


Generative Research

  • (Remote) User Interviews

  • Surveys & Questionnaires

  • Contextual Inquiry

  • Competitor Analysis

  • Stakeholder Interviews

  • Desk Research

  • Literature Reviews

Data Analysis, Synthesis & Reporting

  • Descriptive Statistics ​

  • Thematic Analysis

  • Grounded Theory Methodology

  • Jobs to be Done

  • Affinity & Empathy Mapping

  • Conceptual & Mental Models

  • Journey & Experience Mapping

  • Task Analysis​

  • User Personas

  • User Need (Insight) Statements

  • User Stories & Scenarios

Evaluative Research

  • (Remote) Usability Testing

  • Concept Testing

  • Website/Data Analytics

  • Heuristic Evaluation

  • Content & Accessibility Auditing

  • Preference, Click & A/B Testing

  • Card Sorting & Tree Testing

Management & Communication

  • Research Planning

  • Participant Recruitment

  • (Remote) Workshop Facilitation

  • Presentations

  • Research Reports


  • User Flows

  • Sitemapping

  • Wireframes

  • Prototyping


  • Pen & paper

  • Miro, Mural

  • Airtable, Notion, Slack, Trello

  • Keynote, PowerPoint

  • Word, Excel, Google Docs & Sheets

  • Sketch, InVision, Balsamiq

  • Basic HTML/CSS

  • Lookback, User Interviews, Usability Hub, Optimal Workshop

  • Google Analytics & Search Console

  • Zoom, Google Meet, Skype

  •, Temi

Copyright © 2020 Jessica Leong Cohen

Built in Berlin-Neukölln // Impressum